By Sarah Anthony - posted on April 5, 2017

Creating Coaching Cultures

This is the first article in our series on Creating Coaching Cultures. This series of articles is primarily focussed at HR and Development professionals wanting to transform the culture of their organisation and are seeing the potential of embedding coaching abilities within their organisation to achieve these goals. In this series, we’ll hear from professionals in the region and learn from their experience, struggles and successes. We’re giving away for free a full coach training on our Certificate in Professional Coaching programme, starting in October, to the HR or Development professional who engages most with these articles and who demonstrates the biggest shift in introducing a coaching culture to their organisation. Further details of what we’ll be looking for in our ideal winner can be found here.
One of the most talked about aspects of corporate leadership today is the topic of building a coaching culture.  There is much discussion about the best approach for leaders and managers to engage and develop their people and at the same time to improve performance individually, as a team and also on an organisational level. With an increase in the number of organisations in this region engaging in coaching services, conversations about developing an internal coaching culture are becoming more commonplace. In this series of eight articles on "Creating Coaching Cultures", we will be taking a look at the benefits of creating a coaching culture and the steps to embedding coaching within your own organisation - and we will also be running a competition. But more on that later in the post.

So what is a coaching culture?

A coaching culture exists whenever coaching principles are at the core of how an organisation and the people within communicate and develop others. There is more asking for ideas and greater empowerment instead of using a telling or giving advice approach. Although coaching certainly won't be the only leadership tool that is used, it will be a primary methodology, particularly when it comes to developing staff. However, there is still a long way to go.  In their 2014 report on Building a Coaching Culture, the International Coach Federation (ICF) stated that while many companies recognised the value of having a strong coaching culture, only a few companies had managed to achieve success in creating a coaching culture internally.

Overview of the articles

Following on from this post and over the next two months, Matt Trenchard and I will be writing a series of seven weekly posts.Our intention is that these articles will assist you, the HR professional, in building a roadmap towards developing a coaching culture that is designed and tailored for and your organisation. Each of the following posts will focus on a different aspect of process of building a coaching culture and by the end you'll have greater clarity about the shift your organization needs and wants to make.

The Coaching Cultures Canvas

To assist you on your journey towards the coaching culture that your organisation needs, we've designed a tool to help. It's called The Coaching Culture Canvas. You can download it using the link below.  As we walk you through each part of the journey, we will be posing questions for you to consider and answer on your Coaching Cultures Canvas. By the end of the series, by completing your canvas, you'll have much greater clarity on how to move towards creating your organisation's coaching culture.

Download The Coaching Cultures Canvas

Coaching Cultures Canvas-1

NPCA LogoWhen you see the icon, answer the questions in the relevant section of your Coaching Culture Canvas.  We will guide you each week on which section to focus on and the questions to consider.


Competition for one HR professional to win a complimentary place on our October 2017 programme.

As part of this coaching cultures series, we will be giving away one seat on our October 2017 course completely free to one HR or Development professional. The NPCA Certificate in Professional Coaching is a 16-week coach development programme, which is accredited by the International Coach Federation (ICF).  In 2017, we have programmes starting in May and October. To be in with a chance of winning, we are looking for the person who engages most with these articles over the next two months by commenting below in the comments box, sharing, liking and commenting on our social media pages. The winner will also be someone who has demonstrated the biggest shift in introducing a coaching culture within their organisation. Please read our competition rules. The deadline for entry is on 25th May and the winner will be announced on 31st May 2017.

Next week 

Please join us for our next post, when my colleague Matt will be discussing the pains and hurts your organisation may be experiencing and how that relates to our topic of Creating a Coaching Culture. If you want future articles delivered to your inbox or to be considered for the competition prize, sign up to the NPCA Community. How has this article impacted you? What thoughts come to mind when you consider what you read? How do you now feel? Take action and comment below or contact me at [email protected]. Sarah